About - HØUSE NEXT

About Us

HØUSE NEXT is a European initiative based in Denmark, committed to transforming the housing market. We apply mass-production techniques from the automotive industry alongside some clever tricks to be able to finally address Europe’s housing affordability crisis.

Why HØUSE NEXT?

HØUSE NEXT started with a simple question: why does a house cost so much more than the materials used to build it?

We studied the full cost of traditional housing using what is sometimes called the Idiot Index. This compares the final price of a product with the value of the raw materials inside it.

In the US example we studied, the Idiot Index was approximately 12. In Europe, our research indicates that it is above 20. This means the raw construction materials may represent less than 5% of the final cost of a traditional European home.

The remaining cost comes mainly from the process around those materials: fragmented work, long construction times, transport, coordination and crews spending five to eight months outdoors assembling one house piece by piece.

This convinced us that housing is not fundamentally expensive to make. It is expensive because of how the industry still makes and delivers it.

High Quality, Not Cheap Materials

We do not make our homes affordable by using cheaper or lower-quality materials. Materials already represent only a small part of the total cost, so reducing their quality would create very little meaningful saving.

We do the opposite. We select durable, high-quality materials that are made to last and that simplify manufacturing, transportation and installation. Our savings come from improving the process around the materials, not from reducing the quality of the home.

Why Existing Solutions Remain Expensive

There are already many modular, prefab and 3D-printed housing companies promising to solve the housing crisis. Yet many still cost as much as, or more than, traditionally built housing.

The problem is that producing a house inside a factory is only one part of the solution. A reasonably priced factory-built home quickly becomes expensive if it requires special transport, weeks of installation, several contractors or major additional work before anyone can live in it.

Many advertised prices also cover only an unfinished shell. Customers later discover that the foundation, transport, crane, installation, kitchen, bathroom, utilities and other essential parts cost significantly more.

Our Secret Sauce

HØUSE NEXT is designed from the beginning as a complete mass-produced product, not as a traditional construction project moved indoors.

We design the home, factory process, transportation, installation and customer experience together. Each part must support the same goal: delivering a complete, high-quality home at a price ordinary people can afford.

Mass Production: Our homes use a small number of standardised parts designed for repeatable factory production. Different models use the same core parts in different quantities, allowing one production system to build several home sizes.
Efficient Transportation: The finished parts are designed to fit inside standard ISO shipping containers. This avoids expensive special transport and allows one factory to serve customers across Europe.
Rapid Installation: Cladding, electrical work, interior finishes and other systems are completed in the factory wherever practical. The home is designed to be assembled and ready for use within days, with our long-term goal being same-day installation.
Simple Foundations: Our screw foundation option avoids a large conventional concrete foundation and can be installed quickly throughout the year without even needing earth work.
Transparent Pricing: Customers should see the real price before committing. We clearly separate what is included, what is optional and what may still be required on the property. No attractive shell price followed by a long list of essential extras.
A Better Buying Experience: Buying a home should feel closer to buying a car online. Choose the model, select the add-ons, understand the cost and let us handle as much of the process as possible, including transport, installation and permit support.

Our First Market

Greater Copenhagen is expected to need approximately 44,000 new homes toward 2035, with major demand for smaller homes below 50 m². At the same time, one of the biggest problems is the limited amount of available land.

Our starting point is therefore simple: make better use of land that already exists by placing permanent smaller homes in excess garden space.

Our Homes

Our first product, Model A, is a compact 46 m2 permanent home designed for year-round living. It can be used as a home for family members, a rental investment, student housing or as part of a larger housing development due to its abilty to stack up to five floors.

Comfortable Year-Round Living: High insulation, efficient heat-pump for heating and cooling as well as active heat-recovery ventilation provide a comfortable indoor climate in both cold and warm European regions. These are standard included in every model A home.
Lower Energy Costs: Optional solar panels, battery storage and smart controls can reduce energy use and dependence on the electrical grid.
Sustainable Construction: Our homes are based mainly on wood rather than concrete and bricks, making them eco friendly while creating a warmer home.
Useful Add-ons: Customers can select options such as upgraded kitchens and bathrooms, solar panels, batteries, installation, permit support, warranties and insurance.

Our mission is to create the Ford Model T of housing: a pivotal product that turns housing from an expensive custom-built project into a high-quality mass-produced product accessible to ordinary people.

We are trying to build the best home possible at a price that once again makes sense, removing costly waste.

Quality housing made affordable